Press for FinTech, booked by characters who know the door
Every FinTech deserves a green room.
Nine bookers, each with a job and a personality. Nora pitches the banking and payments press. Sam puts you forward when a reporter needs a source by 4pm. Pearl books the FinTech stages. Pick who sits in your room, tell them your story once, and they get to work.
Built by former journalists with experience at The New York Times and The Wall Street Journal, startup founders and venture capitalists. Thousands of verified reporters, editors, hosts and producers across banking, payments, markets and business press behind the curtain. Billed quarterly or annually.
The proof
Characters out front. Newsroom people behind the curtain.
Green Room was built by former journalists with experience at The New York Times and The Wall Street Journal, alongside startup founders and venture capitalists. The FinTech bookers work from a directory of banking, payments and business reporters those journalists built by hand and re-verify every month. Nothing is scraped, nothing is guessed.
Doors with names behind them
The outlets FinTech founders ask for most. The bookers know people at every one of them. Names and emails unlock inside your room.
Verified monthly
Every contact gets a byline and author-page check about once a month. Moves between outlets are caught and re-homed. Anyone with an open move signal is held out of matching until cleared.
How each door opens
Trade desks that want the data not the deck, wires that take tips only, lists that are editorial with no application, conferences whose speaker calls close six months out. Each card says so, so the bookers never knock on the wrong door.
Approved by you
Bookers draft, name the reporter, and explain why now. Nothing is sent until you approve it from your phone, and nothing goes out that your compliance lead has not seen. Your license is on it, so you hold the pen.
Why characters
Publicists sell hours. Bookers open doors.
A FinTech PR agency gives you a retainer and one account manager who does a little of everything. Green Room gives you specialists with names. Each one owns a single kind of coverage, knows the editors behind it, and reports back like a colleague, not a dashboard. Hire the ones you need this quarter. Bench the rest.
"Winning TechCrunch gave us more than a stratospheric jump in traffic; it gave us outside validation."Aaron Patzer, founder, Mint. 15,000 sign-ups in 12 hours; acquired by Intuit for $170M.
"This event and this press tactic was really the thing that got us over that initial hump."Brian Chesky, co-founder, Airbnb. 800 new listings after the founders emailed every reporter covering one city's housing crunch.
"That money is what let us live. That was the adrenaline boost we got."Jamie Siminoff, founder, Ring. $100,000 in sales the day after one TV airing; acquired by Amazon in 2018.
The cast
Nine bookers. Hire the ones you need.
Every booker runs on credits and starts working your story the day you hire them. Tap Hire to seat them in your room below.
Your green room
Seat your bookers. See the week they'd give you.
Who's in the room
Start with one booker. Most FinTech founders open with Nora or Sam, then add seats as the first placements land.
Open this Green RoomThis week in your room
How it works
They learn your story once, then get to work.
Tell the room your story
Paste your site, your deck or a past interview, and name who signs off on compliance. Every booker in your room reads the same brief, so you never explain yourself twice.
Hire your bookers
Choose who sits in the room. Each one works a different door: trade press, source requests, newsletters, podcasts, stages, lists, the news calendar, the wire.
Approve the asks
Bookers draft the pitch, name the reporter, and explain why now. You approve from your phone. Nothing goes out without you, or without compliance.
Walk through the door
Quotes, features, podcast episodes, speaking slots, list placements and wire pickups land in one feed. Each booker reports what worked and books the next one.
Pricing
Pay for seats and credits, not retainers.
Every plan includes the room, your story brief, the approval feed and a monthly credit allowance. Bookers spend credits when they research, draft and send. Credits reset each month; annual plans roll over up to one month's allowance.
Solo
For a founder opening the first door.
- 1 booker seat
- 300 credits a month
- Story brief and approval feed
- Weekly "reason to pitch now" digest
Growth
For a company that needs three doors open at once.
- 3 booker seats
- 1,000 credits a month
- Bookers coordinate so two never pitch the same reporter
- Member webinars and office hours
- Priority on house media opportunities
Launch
For a funding round, a bank partnership or a launch quarter.
- All nine bookers
- 3,000 credits a month
- Editor review of every release before it goes out, with a compliance hold built in
- One wire release each quarter, placed by Ray
- An Editors' Council review every quarter
- Invitations to quarterly editor dinners in San Francisco and New York
Billed quarterly or annually. The full quarter or year is charged today; cancel from your room before renewal and nothing more is charged. Add credits any time, 100 for $25. Hollis works the news calendar year-round; this month's one-time pass is the Money20/20 War Room, $99, with the whole FinTech room through October 31.
Support
A person answers.
Questions about a booker, a plan or a placement. Write to the stage manager.
hello@greenroom.press